Alice in Wonderland - Retail Concept
Freelance Work
Project Team
Samer Mohammad, Shoug Al Dhakeel
Brief
Creating a brand identity for a retail outlet store that sought out to create a fantastical experience of shopping, with vivid colours and items on display. The theme set out – was an Alice in Wonderland Experience – employing the rules and suites of the story, using the colour palette to influence the design, and reversing the up and down, the small and large functions.
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