Architecture / Practice
Graphic Design / Illustrations
Lectures / Presentations
Alice in Wonderland - Retail Concept
Samer Mohammad, Shoug Al Dhakeel
Creating a brand identity for a retail outlet store that sought out to create a fantastical experience of shopping, with vivid colours and items on display. The theme set out – was an Alice in Wonderland Experience – employing the rules and suites of the story, using the colour palette to influence the design, and reversing the up and down, the small and large functions.