Alice in Wonderland - Retail Concept

Freelance Work

 

Project Team

Samer Mohammad, Shoug Al Dhakeel

Brief

Creating a brand identity for a retail outlet store that sought out to create a fantastical experience of shopping, with vivid colours and items on display. The theme set out – was an Alice in Wonderland Experience – employing the rules and suites of the story, using the colour palette to influence the design, and reversing the up and down, the small and large functions.