SAMER 

MOHAMMAD

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    About

    Alice in Wonderland - Retail Concept

    Freelance Work

     

    Project Team

    Samer Mohammad, Shoug Al Dhakeel

    Brief

    Creating a brand identity for a retail outlet store that sought out to create a fantastical experience of shopping, with vivid colours and items on display. The theme set out – was an Alice in Wonderland Experience – employing the rules and suites of the story, using the colour palette to influence the design, and reversing the up and down, the small and large functions.

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