Columbia GSAPP Fall 2017
Graphic Architecture Project I
Yoonjai Choi / Common Name
ASSIGNMENT : Visualizing the Abstract
Drawing on all the lesson learnt throughout the semester, each of you will create a booklet. We’ll be exploring a shared theme of COLOR, but the approach you take is completely up to you. Your booklet could be an academic paper, a photo essay, a visual analysis or diagram, a comprehensive history or timeline, a collection of examples, a biography or interview, a list of detailed technical attributes, or something else entirely. Each of you will be assigned a single color at random (red, blue, yellow, etc). You will gather pre-existing source material and quickly determine a design strategy based on an aspect(s) of that color. Don’t get mired down by the multitude of possibilities presented by the internet. Your interpretation of the assigned color is what’s important!
— Physical restrictions: 16 pages, letter size, saddle-stitched
— Book must include both text and images in some combination
— The text must have at least 4 levels of hierarchy
e.g. titles, sub-heads, body text, captions, folio, footnotes, etc.
— Layout must be produced in InDesign
You will consider the relationship between the images and text on a given page, but also the relationship between the pages. You should attempt to apply a functional grid scheme and learn to work within a tight system to create both consistency and variation. Remember that while typography and layout are an essential part of any good design, there are other techniques to consider — such as the selection and editing of content, the use of informational hierarchy, the sequencing of narrative, the material qualities of your object, and so on. Allow yourself to experiment visually, structurally, and editorially.
Colour - Orange
Assigned the colour - orange - I Choose to represent the works of two film directors – who have distinctive use of the selected colour in their films – Stanley Kubrick and Wes Anderson -, leading to creating a dual comparison of their selected works, in relation to movie aspects. Furthermore, how to represent the two mediums on a unified format, having the reader constantly interact with the booklet with one of the source materials at a single time, having to flip the document 180 degrees to access the other content.